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Articles

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • March 1, 2009

    Show Me the Money: Cruising Cockers

    A cocker spaniel rescue group finds its annual "canine cruise" to be a successful fundraiser that is easy to plan and boosts the morale of the organization's volunteers.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • January 1, 2009

    Show Me the Money: Pinups Pose for Pit Bulls

    The Pinups for Pitbulls calendar, which features corseted women and their pit bulls in poses reminiscent of those iconic pinups plastered in World War II army barracks, raised $10,000 in 2008 for small rescue organizations around the country.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • November 1, 2008

    Birthday Cake, Anyone?

    Over the last three decades, Animal Sheltering magazine has grown from a short newsletter into the robust publication it is today.

  • November 1, 2008

    Show Me the Money: Linked by a Cause

    Online fundraising hub Firstgiving.com extends the reach and deepens the pockets of shelters seeking donations.

  • September 1, 2008

    Off Leash: A Truly Re-Pug-Nant Affair

    In Portland, pet owners' passion for pugs is on display at the Oregon Humane Society's eighth annual "Pug Crawl."

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

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