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Articles

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    Show Me the Money: Pinups Pose for Pit Bulls

    The Pinups for Pitbulls calendar, which features corseted women and their pit bulls in poses reminiscent of those iconic pinups plastered in World War II army barracks, raised $10,000 in 2008 for small rescue organizations around the country.

  • November 1, 2008

    Show Me the Money: Linked by a Cause

    Online fundraising hub Firstgiving.com extends the reach and deepens the pockets of shelters seeking donations.

  • November 1, 2008

    Birthday Cake, Anyone?

    Over the last three decades, Animal Sheltering magazine has grown from a short newsletter into the robust publication it is today.

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

  • September 1, 2008

    Off Leash: A Truly Re-Pug-Nant Affair

    In Portland, pet owners' passion for pugs is on display at the Oregon Humane Society's eighth annual "Pug Crawl."

  • September 1, 2008

    Show Me the Money: Philly Fundraiser Hits a Home Run

    By hosting a charity fundraiser to benefit the Pennsylvania SPCA, Philadelphia Phillies all-star second baseman Chase Utley and his wife, Jennifer, helped drive animal cruelty out of the park.

  • July 1, 2008

    Show Me the Money: I'm Too Sexy for my Doggles

    The pooches of Portland, Ore., strutted their stuff last June for a good cause at the first annual Next Top Dog Model gala, a fundraiser to support the Oregon Humane Society.

  • May 1, 2008

    Show Me the Money: They Still Believe in a Dog Called Hope

    An Arizona coalition raises funds'and hope for animals'by auctioning the work of local artists.

  • May 1, 2008

    The State of the Cat

    Last fall, leaders from the animal welfare, veterinary, and pet industries gathered in Denver to discuss how to improve the image and status of cats in our communities.

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