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Articles

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 1, 2012

    The "101" Department: Helping Them Help You

    Your shelter’s board of directors, with their deep commitment to your cause, should be helping to boost your fundraising efforts. Here’s how to get them involved.

  • May 1, 2012

    Show Me the Money: Animal House

    Proving that sometimes fundraising dollars can come from unexpected places, a fraternity chapter at a university in Washington, D.C., recently raised a whopping $12,000 for its local shelter.

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • April 26, 2012

    Computer Hardware and Software on Marketplace

    Check out our listing of computer hardware and software just for shelters on Marketplace, the online store of Animal Sheltering!

  • March 1, 2012

    Show Me the Money: Picture This

    Combining her skill as a photographer and affection for dogs, Linnea Lenkus held a pet portrait fundraiser that netted thousands of dollars for California animal welfare organizations.

  • January 1, 2012

    Show Me the Money: Building a Wall

    Through the sale of pet photo tiles for the shelter wall and inscribed bricks for the exterior walkway, the Asheville Humane Society raised funds for its shelter and lifted spirits in the community.

  • December 4, 2011

    Tips for Animal Care Organizations Facing Economic Hardship

    These suggestions are designed to help you reduce operational costs without jeopardizing services.

  • November 1, 2011

    Value Added

    A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.

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