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  • October 4, 2012

    PetSmart Charities Webinars and Resources

    PetSmart Charities provides access to webinars on a variety of animal welfare-related topics, links to animal-welfare presentations, conference materials, as well as links to governmental forms helpful for nonprofits.

  • September 1, 2012

    Kitties, Lindy Hopping, and Bathtub Gin

    In May, Lollypop Farm in Rochester, NY hosted The Great Catsby, a Jazz Age-themed fundraiser that enabled hepcats to raise $40,000 to help the shelter’s real cats (and dogs and rabbits and horses).

  • September 1, 2012

    Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

  • September 1, 2012

    Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • September 1, 2012

    Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • July 23, 2012

    ASPCA Pro - Little Black Book of Adoption Ideas

    Adoption ideas for dogs, cats, discounts, and holidays, plus marketing strategies!

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 1, 2012

    The "101" Department: Helping Them Help You

    Your shelter’s board of directors, with their deep commitment to your cause, should be helping to boost your fundraising efforts. Here’s how to get them involved.

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