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Articles

  • January 1, 2010

    Off Leash: Days of Wine and Rabbits

    A rescue group based in Mill Valley, Calif. has released a limited run of a frisky new wine that not only raises money to support the group's mission, but spreads the spay/ neuter message.

  • January 1, 2010

    Mouthpieces: It Takes a Long Time to Get This Sweet

    This installment of Mouthpieces encourages potential adopters to take a second look at the senior cats and dogs in your care.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    Show Me the Money: Using Saws to Make Room for Paws

    A Portland house tour highlights pet-friendly home remodelings while raising funds for the local humane society.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    Reach Kids with Humane Lessons and Earn Extra Funds

    The KIND News Adopt-a-Classroom program from Humane Society Youth offers an effective way to start a communitywide youth education initiative-and raise some cash for your shelter.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Show Me the Money: Putting on the Dog

    Cute canines don finery and strut beside human models to raise funds for a Maryland shelter.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Off Leash: Putting the 'Fun' in Fundraiser

    In tough economic times, it's more important than ever for shelters to keep the money coming in. One strategy is to kick the creativity level up a notch. Here's a smattering of the wacky and wonderful events that shelters have devised to beat those recession blues.

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