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Articles

  • July 1, 2009

    Show Me the Money: Making the Most of the Dog Days of Summer

    Find out how a Michigan shelter tees up a profitable annual golf outing fundraiser.

  • May 1, 2009

    Better with Age

    Shelters match senior animals to the similarly well-seasoned

  • May 1, 2009

    Show Me the Money: The Art of the Matter

    California fundraiser aims to grow a more humane community.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • March 1, 2009

    Show Me the Money: Cruising Cockers

    A cocker spaniel rescue group finds its annual "canine cruise" to be a successful fundraiser that is easy to plan and boosts the morale of the organization's volunteers.

  • January 1, 2009

    Show Me the Money: Pinups Pose for Pit Bulls

    The Pinups for Pitbulls calendar, which features corseted women and their pit bulls in poses reminiscent of those iconic pinups plastered in World War II army barracks, raised $10,000 in 2008 for small rescue organizations around the country.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • November 1, 2008

    Show Me the Money: Linked by a Cause

    Online fundraising hub Firstgiving.com extends the reach and deepens the pockets of shelters seeking donations.

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