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Articles

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 7, 2012

    World Rabies Day

    World Rabies Day (WRD) was established in 2007 by the Global Alliance for Rabies Control to raise awareness about the on-going tragedy of rabies, educate those most at risk and mobilize resources against this fatal disease.

  • May 1, 2012

    Show Me the Money: Animal House

    Proving that sometimes fundraising dollars can come from unexpected places, a fraternity chapter at a university in Washington, D.C., recently raised a whopping $12,000 for its local shelter.

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • May 1, 2012

    Beyond the Comfort Zone

    Shelters around the country accepted the ASPCA’s $100K Challenge in 2011, vying to save more lives and hoping to capture the top prize of $100,000. The winners surmounted major challenges to reach their goals. How did they do it?

  • March 1, 2012

    Show Me the Money: Picture This

    Combining her skill as a photographer and affection for dogs, Linnea Lenkus held a pet portrait fundraiser that netted thousands of dollars for California animal welfare organizations.

  • January 1, 2012

    Doing a World of Good

    To reflect the significant and growing global scope of the annual initiative known as Spay Day, the program has been renamed World Spay Day.

  • January 1, 2012

    How to Save a Life—or Maybe 300

    With a top prize of $100,000 at stake, the ASPCA’s $100K Challenge sparked a friendly competition between two animal welfare organizations in Washington, D.C.—and others around the country.

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