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Articles

  • September 1, 2010

    Shelter Medicine: Canine Distemper Virus: Anatomy of an Outbreak

    Canine distemper virus can easily enter a shelter, is tricky to diagnose, and may wreak havoc on a shelter's dog population. A veterinarian and a shelter official discuss the policies and procedures that helped a shelter in West Kennebunk, Maine, cope with an outbreak.

  • July 1, 2010

    Off Leash: Bright is the New Black

    Marti Houge's bright bandanas give color-challenged pooches a better chance of catching someone's eye.

  • March 1, 2010

    It's a Cat-Help-Cat World

    When the lions and tigers at In-Sync Exotics sanctuary lent a paw by hosting an event to help their lap cat counterparts at a neighboring cat rescue, both groups benefited.

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

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