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Articles

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • November 1, 2008

    The "101" Department: Sweating the Small Stuff

    Sometimes sweating the small stuff can be a good thing'especially when little details translate to a big public response. Inside are eight simple steps to a mini-makeover, ones you can take without shouldering the cost for a surgical facelift.

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

  • July 1, 2008

    Will Your Response be a Natural Disaster?

    A mock shelter evacuation illuminates the good, the bad, and the potentially lethal during crisis response.

  • May 1, 2008

    The State of the Cat

    Last fall, leaders from the animal welfare, veterinary, and pet industries gathered in Denver to discuss how to improve the image and status of cats in our communities.

  • January 1, 2008

    Chocolates, Cards, Flowers and Pets, Too?

    A Valentine's-themed ad brings a record number of adoptions for the Peninsula SPCA in Newport News, Virginia.

  • January 1, 2008

    Show Me the Money: Raining Cats and Kittens?

    When a New Hampshire shelter took in a pregnant cat named Fancy, staff decided to hold a "kitten shower" to expedite the search for new homes for her litter.

  • November 1, 2007

    Off Leash: Starring "Sheba" Longoria and Teri "Scratcher"

    An Arizona shelter's pop-culture promotion boosts adoption rates for cats.

  • November 1, 2007

    Q & A: Who Cares--and Why Should They?

    Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change.

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