rescue. reunite. rehome. rethink.
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Articles

  • July 1, 2010

    Off Leash: Bright is the New Black

    Marti Houge's bright bandanas give color-challenged pooches a better chance of catching someone's eye.

  • May 1, 2010

    An Unexpected Truth

    When a new breed-specific ordinance in Omaha threatened to undo all the work the Nebraska Humane Society had put into trying to place some of the shelter's pit bulls and pit bull mixes, the organization made the best of an unfortunate situation.

  • May 1, 2010

    Mouthpieces: What Would You Do if You Could Have 18 Children a Year?

    This installment of Mouthpieces features a poster that is part of the extensive campaign materials developed by The HSUS in the wake of Hurricane Katrina to increase spay/neuter rates in Louisiana and Mississippi.

  • March 1, 2010

    Off Leash: Big Dogs, Little People

    Shorty Rossi's Pit Boss, a new reality show on Animal Planet, gives viewers a glimpse of pit bull rescue with a little difference.

  • March 1, 2010

    It's a Cat-Help-Cat World

    When the lions and tigers at In-Sync Exotics sanctuary lent a paw by hosting an event to help their lap cat counterparts at a neighboring cat rescue, both groups benefited.

  • January 1, 2010

    The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

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