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Articles

  • October 4, 2012

    Samples: Adoption Promotion Ideas from Nevada Humane Society

    Check out these inspiring adoption promos from Nevada Humane, including a few for barn cat placement!

  • October 1, 2012

    Eye on the Opposition

    Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.

  • September 1, 2012

    In Virginia, Challenging the Status Quo

    In Virginia, the Richmond SPCA is shaking things up. As the SPCA’s Project Safety Net offers programs and services aimed at reducing animal relinquishment, the organization is succeeding in saving more lives by partnering with the community.

  • September 1, 2012

    Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • September 1, 2012

    Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • September 1, 2012

    Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

  • July 23, 2012

    ASPCA Pro - Little Black Book of Adoption Ideas

    Adoption ideas for dogs, cats, discounts, and holidays, plus marketing strategies!

  • July 1, 2012

    Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

  • June 8, 2012

    Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?

    Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.

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