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Articles

  • June 8, 2012

    Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II

    Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.

  • June 7, 2012

    Sample: The Animal Foundation's Adopt-A-Shelter-Cat Month Promo Ad

    Check out one shelter's promotional ad to move cats during Adopt-A-Shelter-Cat Month in June.

  • May 14, 2012

    Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

  • May 1, 2012

    Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • February 27, 2012

    Humane Discourse and Conduct within Animal Welfare

    The pledge to promote humane discourse and conduct in our field.

  • November 1, 2011

    Value Added

    A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.

  • July 1, 2011

    Show Me the Money: And We're Back

    Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?

  • May 1, 2011

    Walking All the Way to the Bank

    Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.

  • May 1, 2011

    Volunteer Management: People Who Need People

    Recruiting new volunteers should wait until you've built a strong foundation, and your program can handle the increase in numbers. Here's how to find the right people.

  • January 1, 2011

    A License to Succeed

    Calgary's mandatory licensing program for dogs and cats not only produces nearly enough revenue to cover the cost of providing animal services to a city of 1.1 million people, but also enjoys widespread buy-in from the public.

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