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Articles

  • May 1, 2010

    Mouthpieces: What Would You Do if You Could Have 18 Children a Year?

    This installment of Mouthpieces features a poster that is part of the extensive campaign materials developed by The HSUS in the wake of Hurricane Katrina to increase spay/neuter rates in Louisiana and Mississippi.

  • March 1, 2010

    It's a Cat-Help-Cat World

    When the lions and tigers at In-Sync Exotics sanctuary lent a paw by hosting an event to help their lap cat counterparts at a neighboring cat rescue, both groups benefited.

  • January 1, 2010

    The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • November 1, 2009

    At Their Service ... with a Smile

    As the massive Shelter Pet Project campaign reaches out to communities nationwide, the potential for increased adoptions is huge. Many people will attempt to adopt a pet for the first time, and their experiences have the potential to impact shelters for years to come.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

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