rescue. reunite. rehome. rethink.
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Articles

  • March 1, 2010

    It's a Cat-Help-Cat World

    When the lions and tigers at In-Sync Exotics sanctuary lent a paw by hosting an event to help their lap cat counterparts at a neighboring cat rescue, both groups benefited.

  • March 1, 2010

    The "101" Department: Helping Cats Find Their Happy Place

    A cat adoption space should appeal to both felines and the people who come to see them. Learn how shelters are sprucing up their cat rooms with elements that keep cats engaged and please potential adopters, too.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • July 1, 2009

    The Behavior Department: Dealing with a Small Problem

    Most shelters weren't built with the needs of little dogs in mind, but there are steps that staff and volunteers can take that will make the environment much better for them. One shelter director created a special area just for the little guys 'Smallville' that resulted in remarkable behavior improvements.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

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