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Articles

  • March 1, 2009

    Field Trip: Washington Animal Rescue League

    Learn about the Washington Animal Rescue League's newly renovated facility, beneficial partnerships with other animal welfare groups, bustling medical center, and more.

  • January 1, 2009

    The Quest for Bequests

    Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

  • September 1, 2008

    The "101" Department: Friends, Trolls, and Superpokes: Is Your Shelter Ready for Social Networking?

    The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.

  • September 1, 2008

    Green's Gonna Getcha

    Choosing an environmentally friendly route for your animal shelter can offer healthier, more natural, and more cost-effective means of operation, but with potential hurdles down the road, it's wise to look both ways before going green.

  • May 1, 2008

    The State of the Cat

    Last fall, leaders from the animal welfare, veterinary, and pet industries gathered in Denver to discuss how to improve the image and status of cats in our communities.

  • January 1, 2008

    Chocolates, Cards, Flowers and Pets, Too?

    A Valentine's-themed ad brings a record number of adoptions for the Peninsula SPCA in Newport News, Virginia.

  • November 1, 2007

    Off Leash: Starring "Sheba" Longoria and Teri "Scratcher"

    An Arizona shelter's pop-culture promotion boosts adoption rates for cats.

  • November 1, 2007

    Field Trip: Fox Valley Humane Association

    A Wisconsin shelter's new facility shows the "ark" of progress.

  • November 1, 2007

    Home Sweet Home

    Two years after Katrina, Louisiana SPCA staff, full of dreams and uncertainty, open a new shelter.

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