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Articles

  • May 1, 2013

    All Aboard the Train(ing)

    Everyone makes mistakes, but in a shelter, mistakes can cost lives. Find out how an employee survey helped one shelter develop an employee training plan to allow its staff to succeed on the job and avoid much-feared errors.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • May 1, 2013

    Driving While Canine

    SPCA Auckland teamed with a top trainer and carmaker MINI to teach shelter dogs how to drive a modified automobile. The promotion, which attracted worldwide attention, highlighted the dogs’ intelligence and adoptability.

  • March 1, 2013

    Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • January 1, 2013

    Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • October 19, 2012

    Nevada Humane Society - How to Write Pet Profiles

    Pet profiles are your chance to market your animals to potential adopters. Check out these great how-to's from Nevada Humane.

  • October 4, 2012

    Nevada Humane Society - Turbocharging Adoptions

    See how Nevada Humane really turbocharged their adoptions with this handout from their 2009 No-Kill Conference presentation!

  • October 4, 2012

    Samples: Adoption Promotion Ideas from Nevada Humane Society

    Check out these inspiring adoption promos from Nevada Humane, including a few for barn cat placement!

  • September 1, 2012

    Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • September 1, 2012

    Culture Corner

    The September-October 2012 installment of Animal Sheltering’s Culture Corner highlights several books for animal enthusiasts, including three recently published titles that offer powerful tributes to canine courage on one of the darkest days in U.S. history.

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