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Articles

  • November 1, 2013

    Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

  • September 1, 2013

    Free to Good Home

    There was a time when the concept of adopting out "free" cats would prompt a chorus of hisses from cat advocates. Not so much anymore, as many shelters are waiving adoption fees and getting positive results for their felines.

  • September 1, 2013

    Location, Location, Location

    Find out how, after years of facing the challenges that come with being situated in an undesirable or remote location, some shelters are pulling up stakes, heading downtown, and finding a place in the spotlight.

  • July 1, 2013

    New York's Kindest

    New York City Animal Care & Control’s "New York’s Kindest" campaign encourages the community to help animals in need by adopting a pet or volunteering their time or treasure to the shelter.

  • May 1, 2013

    All Aboard the Train(ing)

    Everyone makes mistakes, but in a shelter, mistakes can cost lives. Find out how an employee survey helped one shelter develop an employee training plan to allow its staff to succeed on the job and avoid much-feared errors.

  • May 1, 2013

    Driving While Canine

    SPCA Auckland teamed with a top trainer and carmaker MINI to teach shelter dogs how to drive a modified automobile. The promotion, which attracted worldwide attention, highlighted the dogs’ intelligence and adoptability.

  • May 1, 2013

    Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • March 1, 2013

    Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • January 1, 2013

    Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • October 19, 2012

    Nevada Humane Society - How to Write Pet Profiles

    Pet profiles are your chance to market your animals to potential adopters. Check out these great how-to's from Nevada Humane.

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