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Articles

  • November 1, 2009

    The Dollars and Sense of Spay/Neuter for Cats

    A study published in the Journal of the American Veterinary Medical Association (JAVMA) supports statistically what animal shelters know from experience-that households with higher incomes are more likely to spay or neuter their cats.

  • November 1, 2009

    Off Leash: Scooby Dooby Doo, Where Are You?

    The Sacramento SPCA recently unveiled a series of ads using iconic animal cartoon characters'or, more precisely, their absence'to show that when pets aren't around, there's a void in our lives.

  • November 1, 2009

    Creating Pro-Kitty Cities

    Using new thoughtful and unique adoption campaigns, two shelters try to draw attention to and increase adoptions of their feline residents.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Seeking Many Happy Returns (To Owners)

    Missing pets pose a daunting challenge for animal welfare workers: Frantic owners want nothing less than peace of mind, and ideally they'd like a miraculously returned family companion. There's plenty that shelters can do to aid searches and refer owners to effective resources.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • January 1, 2009

    To Place or Not to Place?

    Households with children younger than 5 should not keep hamsters, gerbils, guinea pigs, rats, hedgehogs, or other rodents, according to a report in the October 2008 issue (Vol. 122, No. 4) of Pediatrics.

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