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Articles

  • March 1, 2013

    Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • January 1, 2013

    Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • November 1, 2012

    Mouthpieces: Stereotypes Are the Pits

    This Mouthpieces poster urges potential adopters to look beyond the negative stereotypes about pit bulls.

  • October 19, 2012

    Nevada Humane Society - How to Write Pet Profiles

    Pet profiles are your chance to market your animals to potential adopters. Check out these great how-to's from Nevada Humane.

  • October 4, 2012

    Samples: Adoption Promotion Ideas from Nevada Humane Society

    Check out these inspiring adoption promos from Nevada Humane, including a few for barn cat placement!

  • October 4, 2012

    Nevada Humane Society - Turbocharging Adoptions

    See how Nevada Humane really turbocharged their adoptions with this handout from their 2009 No-Kill Conference presentation!

  • October 1, 2012

    Eye on the Opposition

    Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.

  • September 1, 2012

    Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

  • September 1, 2012

    Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • September 1, 2012

    Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

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