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Articles

  • November 1, 2009

    People Power: A Plane Solution

    A raid in March 2009 rescued more than 300 dogs from the misery of a puppy mill in Arkansas, setting them on the road to new lives. But not all of them got on the road. Some took to the air, thanks to a retired pilot from Colorado.

  • September 1, 2009

    Don't Forget About Us

    Shelter staffs use special events, savvy marketing, and social networking to promote small-animal adoption.

  • September 1, 2009

    Coffee Break: Most Creative, Funny, or Effective Adoption Promotion

    In your space, you told us about the most creative, funny, or effective adoption promotion your organization has ever done.

  • September 1, 2009

    Field Trip: United Against Puppy Mills

    Just four years after its inception, United Against Puppy Mills, a group that focuses on public awareness, legislation, and zoning, has had a significant impact on the lives of dogs in Pennsylvania.

  • July 1, 2009

    Saving Lives in the Gulf Coast

    A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.

  • July 1, 2009

    Mouthpieces: Take a Closer Look at That Doggie in the Window

    This installment of MouthPieces offers valuable information that you can pass along to the public about puppy mills.

  • May 1, 2009

    A Big New Voice for Shelter Animals

    The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.

  • May 1, 2009

    Q & A: Marketing Change

    Mike Arms draws on the experience of a nearly 40-year career in animal welfare to talk about how shelters can better promote their pets.

  • May 1, 2009

    Shelter Medicine: Handling Large Scale Raids

    Animals brought to shelters in mass numbers don't just come from animal hoarders. They may also arrive from raids on puppy mills, pet shops, or illegal animal shipments, or be victims of natural or manmade disasters. All shelters should have a plan in place for handling the influx when such situations occur.

  • January 1, 2009

    The "101" Department: Reeling in the News Media

    Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.

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