rescue. reunite. rehome. rethink.

Rehoming animals can be the most rewarding aspect of animal protection work. We offer ideas, resources and information on how to find more homes for more animals.

Resources  and  Articles

From the Magazine

Featured ARTICLES

  • New York's Kindest

    New York City Animal Care & Control’s "New York’s Kindest" campaign encourages the community to help animals in need by adopting a pet or volunteering their time or treasure to the shelter.

  • The Placement Conundrum

    In this article, we explore adoption policies, and what we in the rescue community can do to ease the adoption process while continuing to place animals into safe and permanent homes.

  • Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • Mouthpieces: An Easter Bunny Will Still Need You at Halloween

    This installment of Mouthpieces reminds people looking to adopt a rabbit for Easter that bringing a bunny into the family is a long-term commitment that requires careful consideration.

  • Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

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Policies & Programs

  • The Shelter Pet Project Social Media

    The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.

  • The Shelter Pet Project

    The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.

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