Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.
Resources and Articles
From the Magazine
Founded in 2006, Rescue U is a unique program that sends college students from around the country to do repairs and construction work at shelters that have requested help.
Pets for Life NYC, an animal surrender prevention program, seeks to give people the advice and services they need before they relinquish their pets to shelters. Find out how to create a similar pet safety net in your community.
Find out how a Florida shelter strives to help as many animals as it can through its emergency relief, spay/neuter, and feral cat programs.
In your space, you tell us about times when your community stepped up to support your organization when it faced adversity: pet food shortages, budget cuts, major fires, even hurricanes.
Initially created to serve street people and their four-legged companions, the Portland Animal Welfare (PAW) Team now provides veterinary care to nearly 150 animals at its monthly clinic.
As wounded soldiers return from Iraq and Afghanistan, military and veterans' hospitals around the country are increasingly using a variety of canine-assisted therapies to heal their scars.
Calgary's mandatory licensing program for dogs and cats not only produces nearly enough revenue to cover the cost of providing animal services to a city of 1.1 million people, but also enjoys widespread buy-in from the public.
A program in Oklahoma provides a model for how subsidized spay/neuter can be made more widely available to low-income residents, through cooperative efforts with local veterinarians in private practice.
Clients ask your front desk staff for help with many different issues, from behavioral problems to rehoming animals. Use this sample helpdesk handbook from Nevada Humane to help your staff be ready to assist!
Policies & Programs
Access the data behind the Pets for Life movement from information collected since 2012
Getting to know the people who use the PFL Community Outreach Toolkit
Download the second edition of the Pets for Life Community Outreach Toolkit —or purchase the book on Marketplace
The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.
The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.
Reach out to your community's Spanish-speaking population with our reproducible pet behavior tip sheets.
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!
- Behavior & Training
- Breed-Specific Legislation
- Chaining & Tethering
- Cultural Diversity
- Disaster Preparedness & Response
- Human/Animal Bond
- Military Pets
- Pet Care
- Public & Media Relations
- Renting with Pets
- Spay/Neuter Programs
- Surveying Your Community