Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.
Resources and Articles
From the Magazine
Founded in 2006, Rescue U is a unique program that sends college students from around the country to do repairs and construction work at shelters that have requested help.
Pets for Life NYC, an animal surrender prevention program, seeks to give people the advice and services they need before they relinquish their pets to shelters. Find out how to create a similar pet safety net in your community.
Find out how a Florida shelter strives to help as many animals as it can through its emergency relief, spay/neuter, and feral cat programs.
A new online resource provides citizens, the media, and law enforcement with the information they need to stop animal fighting and cruelty in their local community.
Animal activist Jana Kohl takes both her new book and her dog, Baby, on the road to spread the grim truth about puppy mills.
They may not look like a typical group of animal advocates, but from performing day-to-day rescue to presenting animal housing workshops to running a large humane education program, the men of Rescue Ink get the job done.
The MySpace generation won't be young and poor forever, so now's the time to reach them where they live'online. Social networking poses some challenges, but it's an effective way for shelters to build visibility and raise money.
The pooches of Portland, Ore., strutted their stuff last June for a good cause at the first annual Next Top Dog Model gala, a fundraiser to support the Oregon Humane Society.
Clients ask your front desk staff for help with many different issues, from behavioral problems to rehoming animals. Use this sample helpdesk handbook from Nevada Humane to help your staff be ready to assist!
Policies & Programs
Getting to know the people who use the PFL Community Outreach Toolkit
Download chapters or the complete toolkit—or purchase the book and flashdrive
The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.
Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.
The HSUS Pets for Life program has one very ambitious goal: to keep pets and their people together. Pets for Life recognizes that one of the greatest threats to pets is a lack of understanding on the part of caregivers along with a lack of awareness of available resources.
Reach out to your community's Spanish-speaking population with our reproducible pet behavior tip sheets.
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!
- Behavior & Training
- Breed-Specific Legislation
- Chaining & Tethering
- Cultural Diversity
- Disaster Preparedness & Response
- Human/Animal Bond
- Military Pets
- Pet Care
- Public & Media Relations
- Renting with Pets
- Spay/Neuter Programs
- Surveying Your Community