rescue. reunite. rehome. rethink.

Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine

Featured ARTICLES

  • High Volume, Low Cost, Big Impact

    A spay/neuter clinic reduces intake at a Mississippi shelter.

  • The Wonder Down Under

    Animal Welfare League of Queensland in Australia uses Getting 2 Zero model to reduce euthanasia.

  • The Challenge of a Rural TNR Project

    Laura Jordan had her work cut out for her in convincing a Connecticut community to participate in her effort to spay and neuter feral cats, having to overcome suspicion of her motives, education property owners, and show that her methods made sense.

  • Home is Where the Dog Is

    Unwilling to give up their pets in order to obtain more secure housing, many homeless people in Oahu rely on a local organization called K9 Kokua to assist them with caring for their dogs and finding pet-friendly housing.

  • Mile-High Aspirations

    Proving that "working together works," a Denver-based animal welfare alliance has live-release rates on the rise. Find out how the 25-member group is making a difference for animals in their community.

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Samples

Policies & Programs

  • Pets for Life Community Outreach Toolkit

    Download chapters or the complete toolkit—or purchase the book and flashdrive

  • Pets for Life Toolkit Users' Survey

    Getting to know the people who use the PFL Community Outreach Toolkit

  • The Shelter Pet Project Social Media

    The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.

  • The Shelter Pet Project

    The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

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