rescue. reunite. rehome. rethink.

Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine

Featured ARTICLES

  • Mouthpieces: Help Your Queen of the Jungle Discover the Great Indoors

    Mouthpieces flyer designed to promote keeping cats indoors.

  • When Size Matters

    "Mega" adoption events are helping shelters and rescue groups around the country move hundreds of adoptable animals into new homes. Learn how they’re doing it, and how you can get in on the fun.

  • Where Reservations Need You

    Outside groups partner with tribal members to bring veterinary care to the underserved community on the Fort Apache Indian Reservation in Arizona.

  • In Virginia, Challenging the Status Quo

    In Virginia, the Richmond SPCA is shaking things up. As the SPCA’s Project Safety Net offers programs and services aimed at reducing animal relinquishment, the organization is succeeding in saving more lives by partnering with the community.

  • Going the Distance for Cats

    Catnip Acres serves as a way station—and a spay station—for homeless kitties in Pennsylvania. The group has spayed and neutered over 4,000 cats since opening an on-site surgical suite in 2010.

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Samples

Policies & Programs

  • Pets for Life Community Outreach Toolkit

    Download chapters or the complete toolkit—or purchase the book and flashdrive

  • Pets for Life Toolkit Users' Survey

    Getting to know the people who use the PFL Community Outreach Toolkit

  • The Shelter Pet Project Social Media

    The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.

  • The Shelter Pet Project

    The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

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