rescue. reunite. rehome. rethink.

Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine

Featured ARTICLES

  • Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • Success in Santa Clara County

    Read about the unique and myriad challenges the Santa Clara County animal shelter in California faces every day. Then take heart and find inspiration in how the shelter has found a way to thrive with the help of innovative programs and local volunteers and rescue groups.

  • East Side, West Side

    In this interview, Mike Pastore discusses some of the unique opportunities and challenges he faces as the director of operations for Animal Care & Control of New York City.

  • Friends ... with Benefits

    “Friends of the shelter” groups can be a major boon for many agencies, but successful partnerships require a clear delineation of roles and responsibilities. See how several shelters have been able to maintain beautiful friendships.

  • Helping Animals Find a New Place in the Sun

    Find out how a Florida shelter strives to help as many animals as it can through its emergency relief, spay/neuter, and feral cat programs.

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Samples

Policies & Programs

  • Pets for Life Community Outreach Toolkit

    Download chapters or the complete toolkit—or purchase the book and flashdrive

  • Pets for Life Toolkit Users' Survey

    Getting to know the people who use the PFL Community Outreach Toolkit

  • The Shelter Pet Project Social Media

    The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.

  • The Shelter Pet Project

    The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

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