rescue. reunite. rehome. rethink.

Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine

Featured ARTICLES

  • The Kids Are All Right

    Founded in 2006, Rescue U is a unique program that sends college students from around the country to do repairs and construction work at shelters that have requested help.

  • The Great Skunk Debunk

    After consulting with staff members at The HSUS’s Cape Wildlife Center, residents in a Massachusetts town end up with fewer conflicts with and a greater understanding of the skunks that had “overrun” their town.

  • The "101" Department: Let That Be a Lesson to You

    To succeed as a humane educator, you’ve got to know your audience as well as the school system’s requirements.

  • Investing in Humane Education

    Humane educators spread messages about the importance of kindness to animals and the connection between all living things—messages that can increase your organization’s visibility while sowing the seeds for a more humane world.

  • Doing a World of Good

    To reflect the significant and growing global scope of the annual initiative known as Spay Day, the program has been renamed World Spay Day.

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Samples

Policies & Programs

  • Pets for Life Community Outreach Toolkit

    Download chapters or the complete toolkit—or purchase the book and flashdrive

  • Pets for Life Toolkit Users' Survey

    Getting to know the people who use the PFL Community Outreach Toolkit

  • The Shelter Pet Project Social Media

    The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.

  • The Shelter Pet Project

    The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

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