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Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine


  • Success in Santa Clara County

    Read about the unique and myriad challenges the Santa Clara County animal shelter in California faces every day. Then take heart and find inspiration in how the shelter has found a way to thrive with the help of innovative programs and local volunteers and rescue groups.

  • East Side, West Side

    In this interview, Mike Pastore discusses some of the unique opportunities and challenges he faces as the director of operations for Animal Care & Control of New York City.

  • Friends ... with Benefits

    “Friends of the shelter” groups can be a major boon for many agencies, but successful partnerships require a clear delineation of roles and responsibilities. See how several shelters have been able to maintain beautiful friendships.

  • Helping Animals Find a New Place in the Sun

    Find out how a Florida shelter strives to help as many animals as it can through its emergency relief, spay/neuter, and feral cat programs.

  • The Great Skunk Debunk

    After consulting with staff members at The HSUS’s Cape Wildlife Center, residents in a Massachusetts town end up with fewer conflicts with and a greater understanding of the skunks that had “overrun” their town.

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Policies & Programs

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

  • Pets for Life

    The HSUS Pets for Life program has one very ambitious goal: to keep pets and their people together. Pets for Life recognizes that one of the greatest threats to pets is a lack of understanding on the part of caregivers along with a lack of awareness of available resources.

  • Humane Education Programs

    Whether you have an established youth education program or are looking to start one from the ground up, the Humane Society of the United States, can help.

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