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Marketing your services in your community requires smart and effective outreach. Think outside the shelter walls with our resources and information.

Resources  and  Articles

From the Magazine


  • Just Passing Through

    In areas with high immigrant populations, residents frequently leave the country and have difficulty finding housing for their pets. Find out how your shelter or rescue can help.

  • Hard Work—With a Soft Touch

    ASPCA Safety Net managers provide resources and compassion to Los Angeles County pet owners with a goal of keeping pets out of overcrowded shelters.

  • Block by Block

    In cities across the U.S., animal welfare groups are knocking on doors and bringing pet care services to the neighborhoods that most need them. Read how the Pets for Life program is changing the lives of pets and people one block at a time.

  • Saving the Strays of Puerto Rico

    Low spay/neuter rates, euthanasia rates around 90%, and cruelty laws that are mostly unenforced are the norm in Puerto Rico. See how The HSUS is working with the Puerto Rican government to create a brighter future for its street dogs and stray cats.

  • Southern Success

    Southern Pines Animal Shelter in Mississippi has modest resources and a huge service area. (sound familiar?) But by reaching out to its community with a diverse range of programs and improvements, the shelter has created a culture of adoption that's sent intakes plummeting and live releases soaring.

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Policies & Programs

  • Spanish Language Information

    Resources for outreach to Spanish-speaking communities, including reproducible pet behavior tip sheets, spay/neuter materials, and more.

  • Pets for Life

    The HSUS Pets for Life program has one very ambitious goal: to keep pets and their people together. Pets for Life recognizes that one of the greatest threats to pets is a lack of understanding on the part of caregivers along with a lack of awareness of available resources.

  • Humane Education Programs

    Whether you have an established youth education program or are looking to start one from the ground up, the Humane Society of the United States, can help.

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