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Websites, Facebook, Petfinder, and more! These articles will give you everything you need to know about finding adopters and gaining support on the world wide web!

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From the Magazine

  • Shooting the Small Fry

    Here are some quick tips on taking photographs that do justice to the unique personalities and charming good looks of the mice, hamsters, and other small animals available for adoption at your shelter.

  • Q & A: Snapping to It

    Photographer Teresa Berg couldn’t stand the idea that dogs wouldn’t find homes simply because their online adoption pictures weren’t appealing. She set out to fix that.

  • The "101" Department: Keys to a Cool Shelter Website

    As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!

  • Coping with Craigslist

    Many shelters are wondering how to deal with Craigslist, the online classifieds powerhouse that has proven to be both a blessing and a burden for those involved in animal welfare.

  • The 101 Department: Find Your Target Audience

    You probably have a sign in front of your shelter that tells visitors they've come to the right place. But how easily can people find your organization on the Web? Learn how to help pet-seeking people find your site.

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