Generate the most coverage for your organization's mission by learning what works best when trying to get more media attention. From reproducibles to professionals sharing secrets, we've got the goods!
Resources and Articles
From the Magazine
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September 1, 2011
Show Off Your Stuff!
The Innovation Station at Animal Care Expo allows attending organizations to submit their creative outreach materials for a chance to win prizes. Who were this year's winners? Read on to find out!
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May 1, 2011
Walking All the Way to the Bank
Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.
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May 1, 2011
Volunteer Management: People Who Need People
Recruiting new volunteers should wait until you???ve built a strong foundation, and your program can handle the increase in numbers. Here???s how to find the right people.
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January 1, 2011
A License to Succeed
Calgary's mandatory licensing program for dogs and cats not only produces nearly enough revenue to cover the cost of providing animal services to a city of 1.1 million people, but also enjoys widespread buy-in from the public.
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September 1, 2010
Toy Story
A recent study suggests that shelters can increase the chances of their cats getting adopted by putting toys in the cats' cages and housing them at eye level.
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