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Featured ARTICLES

  • Beyond Politics

    With the help of local politicians, waiving adoption fees helps California shelters spur adoptions and boost staff morale.

  • The Art of Communication

    By changing the way we communicate with the public we can increase organizational effectiveness and get the results we want more often.

  • Body Doubles

    At the Massachusetts SPCA at Nevins Farm, shy cats can relax while their photo cutouts charm potential adopters.

  • Bad to the Bone

    A clever blog, YouTube video and graphics spoofing creepy TV shows and horror movies brought Eddie the Terrible worldwide attention--and eventually a loving home.

  • Trading Places

    The Lost Dogs' Home of Melbourne, Australia entices office-drones to step outdoors for walks with adoptable dogs.

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