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  • So, Like, Wanna Adopt a Cat?

    The Animal Protective League of Springfield, Illinois poked fun at human teens in its light-spirited cat adoption campaign.

  • Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • Bully Pulpit

    SPCA Serving Eerie County takes on breed rebranding campaign

  • Minding the Gap

    Best Friends Animal Society conducted opinion surveys in 2013 to find out where American public stands on shelter pets. The results were a mixed bag, showing that while people generally believe shelter pets are lovable, there are still some barriers to adoption. What's more, most Americans vastl;y underestimate the number of animals still euthanized in shelters.

  • Overlooked No More

    Michigan Humane Society creates Overlooked Pets program to help expedite adoption of languishing pets, using a three-step process: identify, promote, and track.

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