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Featured ARTICLES

  • Play Ball!

    Adoption promotions tied to the 2012 World Series scored home runs for shelter pets in San Francisco and Detroit

  • Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

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