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Featured ARTICLES

  • Getting Black (and Mostly Black) Cats Adopted

    Looking to improve your luck in adopting out black cats? Try these creatively-themed events, cat-chy strategies, and reduced adoption fees to get your delightfully dark kitties noticed!

  • Speeding Up an Adoption

    A rescue group uses a little creativity—and a shiny, red convertible—to help an overlooked dog find his forever home.

  • Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • Walking All the Way to the Bank

    Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.

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