Generate coverage for your organization's mission by learning what works best to get positive media attention. Get reproducible resources and professionals' secrets.
Resources and Articles
From the Magazine
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March 1, 2012
Saving an Erie Number of Cats
Despite being located in one of the nation’s poorer regions, animal welfare organizations in Erie County, N. Y., have managed for the last several years to avoid euthanizing any healthy, adoptable felines. How are they doing it?
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November 1, 2011
Value Added
A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.
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July 1, 2011
Show Me the Money: And We're Back
Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?
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May 1, 2011
Walking All the Way to the Bank
Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.
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September 1, 2010
Shelter Medicine: Canine Distemper Virus: Anatomy of an Outbreak
Canine distemper virus can easily enter a shelter, is tricky to diagnose, and may wreak havoc on a shelter's dog population. A veterinarian and a shelter official discuss the policies and procedures that helped a shelter in West Kennebunk, Maine, cope with an outbreak.
Policies
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February 27, 2012
Humane Discourse and Conduct within Animal Welfare
The pledge to promote humane discourse and conduct in our field.
Programs
More
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Humane Career Toolbox
Humane Society University's Humane Career Toolbox will be of interest to people of all ages who seek to professionally assist animals. The toolbox contains resources for both beginning and enhancing a career helping animals.
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Eye on the Opposition
Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.
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May 14, 2012
Maddie's Fund - An Insider's Guide to Working with the Media
Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.
Related Topics
- Abuse & Neglect
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