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Featured ARTICLES

  • Seeking Truth in Advertising

    Dr. Jennifer Scarlett of the San Francisco SPCA, explains how, even in that socially conscious city, pet lovers have been duped by deceptive websites into buying dogs from puppy mills, and what the SPCA is doing about it.

  • Pet of the Month

    Get the lowdown on how a small-town shelter nets thousands of dollars from an annual calendar fundraiser.

  • Value Added

    A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.

  • Show Me the Money: And We're Back

    Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?

  • Walking All the Way to the Bank

    Dog walk fundraisers are fun and they often raise lots of money for shelter programs. But these lively events don't just happen by themselves—a dedicated team has to lay the groundwork months in advance. Here's how to walk this way.

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