Generate coverage for your organization's mission by learning what works best to get positive media attention. Get reproducible resources and professionals' secrets.
Resources and Articles
From the Magazine
Featured ARTICLES
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The "101" Department: Reeling in the News Media
Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.
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Show Me the Money: And We're Back
Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?
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Saving an Erie Number of Cats
Despite being located in one of the nation’s poorer regions, animal welfare organizations in Erie County, N. Y., have managed for the last several years to avoid euthanizing any healthy, adoptable felines. How are they doing it?
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Show Me the Money: Raining Cats and Kittens?
When a New Hampshire shelter took in a pregnant cat named Fancy, staff decided to hold a "kitten shower" to expedite the search for new homes for her litter.
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Q & A: Who Cares--and Why Should They?
Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change.
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Q & A: Doggie D??cor
Maya Richmond of the Maryland SPCA talks about a contest that takes dogs and shelter visitors around the country'and even around the world.
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Coffee Break: How Reality TV Shows Affect Community Perceptions
How have reality TV shows like Animal Cops affected the community's perceptions of what you do? When we asked that question, you flooded our inbox with responses.
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Off Leash: Extreme Makeover
The volunteer room in a California shelter gets a makeover'and an appearance on local TV.
Samples
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Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II
Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.
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Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?
Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.
Policies & Programs
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Maddie's Fund - An Insider's Guide to Working with the Media
Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.
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Humane Career Toolbox
Humane Society University's Humane Career Toolbox will be of interest to people of all ages who seek to professionally assist animals. The toolbox contains resources for both beginning and enhancing a career helping animals.
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Eye on the Opposition
Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.
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Social Media Powerpoint Presentation by Carie Lewis
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!
