Generate coverage for your organization's mission by learning what works best to get positive media attention. Get reproducible resources and professionals' secrets.
Resources and Articles
From the Magazine
Featured ARTICLES
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The "101" Department: Reeling in the News Media
Looking for ways to generate media coverage of animal issues without breaking the bank? From the costumed pet contest on Halloween to the dogs walking in the Chinese New Year parade, shelters and rescue organizations can use seasonal events to create news hooks the media will find irresistible.
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Show Me the Money: And We're Back
Telethons can reap rewards, boost adoptions, and showcase shelter programs to the community, but is such an event right for your organization?
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Saving an Erie Number of Cats
Despite being located in one of the nation’s poorer regions, animal welfare organizations in Erie County, N. Y., have managed for the last several years to avoid euthanizing any healthy, adoptable felines. How are they doing it?
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This Just In: You, Too, Can Be A Headliner
What do people in your community really know about your organization and its services? If you haven???t stopped to ask lately, maybe now???s the time to find out. The answers may surprise you.
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Making the Media Work for You
In this article, find out how to enhance your call to action by tapping into one of the most effective avenues for reaching your public: the media.
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Reaching a Nation of Couch Potatoes
Media study by the American Pet Products Manufacturers Association finds pet owners are TV junkies.
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It's a Voice Mail Jungle Out There
A phone tree can be a modern miracle for your shelter, but it can also frustrate supporters and threaten your ability to help animals in danger. It all depends on how you use it.
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Public Relations: It's in the Cards
By producing trading cards for animal control personnel, a few municipal agencies are helping officers make some memorable introductions.
Samples
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Maddie's Fund and Petfinder - Customer Service Do's and Don'ts, Part II
Maddie's Fund and Petfinder.com teamed up on a Customer Service Awards Program to provide cash and local publicity for groups with good customer service. See what happened when "Secret Adopters" emailed, called and visited shelters and rescues.
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Maddie's Fund and Petfinder - When the Adopters Show Up, Will Your Shelter Be Ready?
Petfinder.com conducted a shelter visitor survey to find out what kind of customer service potential adopters received while at the shelter.
Policies & Programs
More
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Maddie's Fund - An Insider's Guide to Working with the Media
Pet columnist and blogger Christie Keith blogs for Maddie's Fund on press releases, media campaigns, cultivating media contacts and more.
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Humane Career Toolbox
Humane Society University's Humane Career Toolbox will be of interest to people of all ages who seek to professionally assist animals. The toolbox contains resources for both beginning and enhancing a career helping animals.
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Eye on the Opposition
Learn more about the organizations that campaign against The HSUS's mission to end cruelty to animals.
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Social Media Powerpoint Presentation by Carie Lewis
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!
