PSAs can be an effective way to get your message out. Search through our selections and find out about PSA campaigns going on across the U.S.
Resources and Articles
From the Magazine
The Ad Council partners with The HSUS and Maddie's Fund in an unprecedented national campaign to spotlight shelter adoption.
This advertisement, adapted from one originally used by the Michigan Humane Society, can help you promote your website as a resource for people in search of a new pet.
This print advertisement was created with the help of artist Margaret Georgiann and design firm Dahlman Middour Design.
Designed as a handout for people interested inbecoming foster caregivers for needy animals.
Policies & Programs
The Shelter Pet Project is the first national campaign created to unify large animal welfare organizations with shelters across the country for one specific goal – to increase pet adoption. In partnership with Maddie’s Fund and the Ad Council, The HSUS is happy to launch the latest creative media designed to help you solicit more adopters and save more lives! It’s no news to you, but we want everyone to know that there is an amazing shelter pet ready and waiting to meet them at their local shelter.
The Shelter Pet Project is an unprecedented three-year media campaign aimed at boosting pet adoptions nationwide. A collaborative effort by The Humane Society of the United States, Maddie's Fund, and the Ad Council, in partnership with the entire animal welfare community, The Shelter Pet Project has the potental to change the lives of millions of animals.