Seniors represent an often-untapped resource for many animal shelters and rescue groups. With their free time and life experience, they can be great volunteers, adopters, and animal advocates.
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Asking donors to consider including your organization in their wills doesn't have to be awkward; many seniors are eager to leave a legacy. But broaching a subject that inherently involves the contemplation of mortality must be done with tact and professionalism.
May is national Older Americans Month -- and a good opportunity to explore how your organization can help the seniors in your community during the coming year.