Digital strategy, savvy marketing, and social networking can help you educate and promote animals up for adoption.
Resources and Articles
From the Magazine
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November 1, 2011
Value Added
A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.
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January 1, 2011
A License to Succeed
Calgary's mandatory licensing program for dogs and cats not only produces nearly enough revenue to cover the cost of providing animal services to a city of 1.1 million people, but also enjoys widespread buy-in from the public.
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May 1, 2010
Mouthpieces: What Would You Do if You Could Have 18 Children a Year?
This installment of Mouthpieces features a poster that is part of the extensive campaign materials developed by The HSUS in the wake of Hurricane Katrina to increase spay/neuter rates in Louisiana and Mississippi.
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January 1, 2010
The "101" Department: Keys to a Cool Shelter Website
As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!
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July 1, 2009
Saving Lives in the Gulf Coast
A groundbreaking spay/neuter initiative spells hope for homeless animals nationwide.
Policies
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May 14, 2012
Social Media Powerpoint Presentation by Carie Lewis
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!
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- Abuse & Neglect
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