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Digital strategy, savvy marketing, and social networking can help you educate and promote animals up for adoption.

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From the Magazine

Featured ARTICLES

  • Strength in Funders

    Learn how crowdfunding can boost your online donations.

  • I Can Haz Adopter?

    Staff and volunteers at the Fairfax County Animal Shelter in Virginia have become experts in meme-ography and they're sharing all their best tips.

  • Say "Cheezburger"

    Animal Humane Society capitalizes on viral cat video trend.

  • Putting Your Best Facebook Forward

    Using social media--the right way-to save animals.

  • Shine a Light

    Shelters and rescues are finding ways to promote the animals who, for one reason or another, don't find homes as easily. Social media can provide a big boost.

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  • Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

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