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Digital strategy, savvy marketing, and social networking can help you educate and promote animals up for adoption.

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Featured ARTICLES

  • New York's Kindest

    New York City Animal Care & Control’s "New York’s Kindest" campaign encourages the community to help animals in need by adopting a pet or volunteering their time or treasure to the shelter.

  • Bully for Memphis

    The Humane Society of Memphis and Shelby County started a campaign to promote the idea that all kinds of people adopt pit bull-type dogs. Check out the cool campaign ads!

  • Your Kitten, Should You Choose to Accept It

    Kitten Impossible, a clever and fun promotion created by the Asheville Humane Society to boost cat and kitten adoptions, was a great success despite being advertised exclusively through social media outlets.

  • Q & A: How to Win Friends and Influence People (to Help Animals)

    In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.

  • Value Added

    A veterinarian explains “social value,” and how to quantify the results of sheltering and animal welfare programs to public officials who make spending decisions, or to those outside the sheltering sphere.

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  • Social Media Powerpoint Presentation by Carie Lewis

    Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!

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