Digital strategy, savvy marketing, and social networking can help you educate and promote animals up for adoption.
Resources and Articles
From the Magazine
As more and more potential adopters use the Internet to seek a new pet, it's become essential for shelters to have an online presence, and to ensure that presence contains some basic key elements. Learn about them here, and see if your site's working for you!
Social marketing expert Caryn Ginsberg explains how targeted messaging can drive social change.
In her new book, Caryn Ginsberg shows animal welfare advocates how to use social marketing to influence people to adopt a shelter pet, spay or neuter their animals, or switch to humane food products.
Policies & Programs
Whether you need to learn the social media basics, or are looking for new ways to jazz up your group's online presence, this engaging presentation from Animal Care Expo 2011 by HSUS's own Carie Lewis can help!