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Show Me the Money: Building Excitement'and Support for the Animal Shelter

Local car dealership helps shelter through cause-related marketing

Local car dealership helps shelter through cause-related marketing

When it comes to getting funding support, sometimes it’s not who you know, but who knows you. But who knows you can also depend on who you know—and how you let those who don’t know, know.

You know?

Consider the case of the Dorchester Humane Society in Cambridge, Maryland. Last summer, employees of a local company generously used their “summer hours”—time off granted by the company at 2 p.m. each Friday—to help walk and bathe the animals at the shelter. A local paper profiled their efforts.

That story caught the eye of Brett Dean, the general sales manager at Preston Buick Pontiac GMC, a car dealership run by the Preston Automotive Group. At the time, Dean was already interested in the shelter because he and his girlfriend were looking to adopt a dog. And when he saw another business supporting the humane society’s work, he wanted his own company to get in on the action.

 Read the full article.


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