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Chocolates, Cards, Flowers and Pets, Too?

Valentine’s-themed ad brings a record number of adoptions

There’s always love in the air at the Peninsula SPCA in Newport News, Va., as staff care for the thousands of animals who come through the shelter each year. But just before Valentine’s Day last year, things got especially mushy. The SPCA’s “cupids” took aim—and their arrow brought 26 of the shelter’s pets something far better than roses: new loving families.

Most days, the organization sees about seven adoptions; on Saturdays that number can grow to 15 or more. The record- setting Saturday before Valentine’s Day was the result of a clever advertisement created by shelter board members Meredith Hines and Carrie Lenhart.

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