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The "101" Department: Keys to a Cool Shelter Website

Amazing new tools to engage people, create community, and support your mission

It’s irresistible.

Click over to a website the Greenville (S.C.) Humane Society launched last fall to educate the public about the pet overpopulation problem. Up comes a deceptively standard-looking page listing some alarming statistics, as well as the benefits of spaying and neutering your pets.

Then, from every corner, appear rambunctious kittens, one after another, careening into the text, clawing at the pictures, turning the neatly designed page into a mess—and showing what happens when people don’t neuter.

Or visit the Oregon Humane Society’s website and click the “Donate” button. You can honor a loved one by selecting and sending them a tribute card and designating a gift to the shelter on their behalf. This feature alone brings in about $85,000 a year.

 Read the full article.

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