How to Save a Life—or Maybe 300
Competitors in the ASPCA’s $100K Challenge test their limits
In an economic climate where municipal budgets are getting slashed, donations are down, and surrenders are up, some animal shelters have had the temerity, the chutzpah, the out-and-out moxie to step forward and say, We know the reality. We recognize the challenges. But we’re going to save more animals’ lives this year anyway.
Such a commitment is no small thing. And the shelters that competed in the ASPCA’s $100K Challenge, where the goal is to save 300 more lives than you did last year during the same three-month period, were up for no small reward: The group that showed the greatest increase in number of lives saved stood to win that $100,000. There are also awards for the runner-up, the top shelters in five regions, and the shelter that gets the most engagement from its community.