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A Donor Envelope That Appeals to the Heart

This donor envelope from the Sacramento SPCA is a great example of a mailing that works for shelter animals. On the flap, kittens peer out at the recipient; beneath the request for help, the envelope lists ways that donations of different amounts can go directly to help animals. The text of the message makes it clear that while much money is needed, no donation is too small to provide relief. The inside of the envelope suggests ways to get involved with the SPCA: In addition to making financial pledges, supporters can enroll as members or request information on volunteering, planned giving, and memorials. The envelope is user-friendly, allowing donors to pay by check, credit card, or electronic funds transfer. Plenty of people out there want to help, and this envelope gives them a chance to do so quickly and easily.


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