The 101 Department: Highlighting the Wallflowers
Even before potential adopters begin to explore your kennel, some of them already envision taking home a specific kind of pet--a puppy, maybe, or a Persian. But at least a few of those who have an image of their perfect match in mind can have their heads turned by an animal who turns out to be just what they didn't know they were looking for.
When the Oregon Humane Society announced that the organization had 34 "Goldendoodle" and "Labradoodle" dogs up for adoption last November, the trendy mixes attracted 2,500 people to the shleter who hoped to bring home their very own "Doodle." But it turns out you don't have to be a Doodly dog to get noticed at the Portland shelter, which finds creative ways to promote animals who tend to blend in with the crowd. Even after all of the advertised retriever/poodle mixes were gone, the shelter adopted out dozens of others as a result of the event.