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Culture Corner

Scribblings and Screenings for the Animal Set

Get the Message?

That’s a question that animal advocates often ask about their own campaigns: Are we reaching the people we need to reach? Is our approach hitting the right audience? What can we do better to make sure people hear and act on what we have to say? In Animal Impact: Secrets Proven to Achieve Results and Move the World, Caryn Ginsberg helps advocates examine their own strategies and tactics and figure out what’s working—and why. Using real-life examples of animal welfare folks who’ve tackled everything from unchaining dogs to motivating people to spay/neuter, Ginsberg looks at successes and failures in advocacy. “I wish I’d known then what I know now, and what you’re about to learn,” writes Heidi Prescott, senior vice president of campaigns at The HSUS, of what’s she’s learned from Ginsberg’s work and assistance. “… Whether you are an individual advocate or part of a group, new to animal protection or a seasoned veteran, the approaches here can help you be more effective.”

Moving the Merchandise

Robert Cabral’s book Selling Used Dogs: A Think Outside The Box Guide for Anyone in Rescue is a bit of a mishmash—behavior assessment tips here, advice on off-site adoption events there. That said, if you look beyond the slightly sloppy surface (the book needed a copy editor’s hand), this text will be highly valuable for many rescuers and shelter folks.

 Read the full article.

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