rescue. reunite. rehome. rethink.
  • Share to Facebook
  • Twitter
  • Email
  • Print

Opening the Door to New Understanding

Pittsburgh shelters team up on a website promoting adoptions and explaining admission policies

Pittsburgh shelters team up on a website promoting adoptions and explaining admission policies

They say a picture is worth a thousand words. In the case of the Open Door Shelters website, it’s a few simple images and the right message. Designed by a Pittsburgh marketing agency, www.opendoorshelters.org manages to convey the stark reality of the flood of animals still entering many shelters in this country—and to relay what it means to those facilities to admit every animal in need.

When they visit the new site shared by Pittsburgh’s Animal Rescue League and the Western Pennsylvania Humane Society, members of the public glimpse the world those working in open-admission animal shelters see every day. When the site loads, a simple message in white text appears on a red background: “Open door means we accept every animal, every day.”

Above that message is the black silhouette of a single dog. But the pooch isn’t alone for long. As the viewer watches, the canine silhouette is joined by the shape of a cat and the message, “That’s 2 animals an hour.”

The screen continues to change. More animal shadows appear—dogs, cats, birds, rabbits darkening the screen as the tally quickly rises: “59 animals a day. 415 animals a week.” By the time the total of animals taken in annually by the two Pittsburgh shelters appears— more than 21,000—the formerly red screen has gone black. And on that black screen, the final message: “The numbers are staggering. But you can help. Open your doors to one of our animals. And let love in. To stay.”

 Read the full article.

 

Powered by Convio
nonprofit software